SAPPHIRE® NOW Heralds Next Evolution of Successful SAP Customer Conference Series

SAP NEWSBYTE - March 09, 2010 - SAP AG (NYSE: SAP) today announced that its premier customer conference and networking event, SAPPHIRE®, is being held this year under the marquee SAPPHIRE® NOW, marking the event’s evolution to offer participants even more opportunities to attend sessions, hear from thought leaders and interact and collaborate more effectively with peers around the globe.

Being held simultaneously in Orlando, Florida, and Frankfurt, Germany, May 17-19, 2010, SAPPHIRE NOW will be an enhanced, real-time event that connects attendees on site with global participants through a newly designed online experience, incorporating the latest social media and community functionality. Whether onsite or online, participants can gain insight on how innovative business solutions from SAP are enabling long-term, profitable business growth. For more information about the Orlando show, visit www.sapandasug.com; and for the Frankfurt event, visit www.sap.com/sapphire/emea. Join the conversation via Twitter at @SAPPHIRENOW.

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Media Contact:
Jim Dever, SAP, +1 (610) 661 2161, james.dever@sap.com, EST