SAP 360 Customer

Supercharge your customer experience with SAP 360 Customer, powered by in-memory computing

Revolutionize customer engagement with SAP 360 Customer – a completely new approach that combines our market-proven CRM software with the latest in analytics, cloud, enterprise mobility, collaboration and social media solutions. Powered by our lightning-quick in-memory platform, SAP HANA, SAP 360 Customer delivers real-time customer insight, real-time interactions, and real-time execution.

  • Combine transactional and external data for a complete, 360° view of your customers
  • Better understand customer needs and preferences – and accurately predict future behavior
  • Deliver contextual, personalized experiences through any channel, on any device
  • Monitor and analyze social media sentiment – and proactively engage with your customers
  • Personalize offers based on customer profile, context, past interactions, and current location
  • Deploy SAP 360 Customer on-premise or via the cloud, and on any mobile device

90-second video: Introducing SAP 360 Customer › Register now for a live Webcast on SAP 360 Customer, 11/29/12 ›

Co-workers gathered around a mobile device, representing 360 view of customers

Featured Resources

Connected marketer reaching more customers with SAP 360 Customer

Marketing: Influence Customers in Real Time

Discover how SAP 360 Customer can empower your marketers with unprecedented customer insight, flexible marketing processes, and the ability to influence customers with real-time, in-context offers – for "sticky" loyalty and sky-high campaign ROI.

Watch the 90-second video ›

Sales rep using SAP 360 Customer on her mobile device

Sales: Close More Deals with Strategic Selling

Don't just make your numbers – make your best numbers ever. Learn how SAP 360 Customer can help your sales team move from tactical to strategic selling, leverage real-time customer and market insights, and quickly capitalize on changing demand.

Watch the 2-minute video ›

Field service rep providing customer service using a mobile device

Service: Wow Customers with Personal Experiences

Take customer service to new heights. Watch this quick video to see how SAP 360 Customer can help your service reps access and leverage complete customer information anytime, anywhere, on any device – for greater loyalty and higher service revenue.

Watch the 2-minute video ›

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SAP 360 Customer Solutions

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  • CRM In-Memory (SAP HANA)

    Create sincere, 1:1 customer experiences with real-time insight into needs, preferences, and predicted behavior – with CRM run on our in-memory platform, SAP HANA.

    • Get a real-time view of your customers and easily share insights with your team
    • Personalize offers based on needs, preferences, past interactions, and current context
    • PImprove operational efficiency and effectiveness to consistently deliver on promises
    • Monitor and analyze social media sentiment – and react quickly to changing trends
    • Develop new products and services based on emerging demand – faster than competitors

    SAP CRM powered by SAP HANA

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  • On-Demand Sales

    Work smarter, sell better, and increase win rates with this cloud-based, collaborative sales solution designed for the way you sell today.

    • Collaborate effectively with your team in the context of accounts and opportunities
    • Harness the collective genius of your sales network to share winning tips
    • Manage accounts more efficiently and be informed with less effort

    60-Second Video: Introducing SAP Sales OnDemand › 5-Minute Video: SAP Sales OnDemand › SAP Sales OnDemand

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  • CRM Sales

    Drive profitable revenue growth through focused sales execution – with support for everything from sales planning to sales analytics.

    • Achieve sales goals with accurate customer and product targeting
    • Streamline your sales processes across channels for greater efficiency
    • Manage your accounts more easily with effective contact management

    SAP CRM Sales

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  • CRM Marketing

    Accurately target your audiences and deliver personalized and relevant messages that your audience will find valuable – thanks to our CRM marketing software.

    • Harvest your big data to gain key customer insights with CRM marketing solutions
    • Target your audiences with relevant, compelling offers
    • Engage your customers seamlessly across channels
    • Deliver a customer experience that builds loyalty
    • Accelerate marketing processes with increased visibility and control

    SAP CRM Marketing

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  • CRM Service

    Support all facets of your customer service organization, from contract management to marketing with help from SAP Customer Relationship Management service capabilities.

    • Delight clients with a positive user experience by quickly resolving issues with real-time customer support
    • Give employees the tools to retain valuable customers

    SAP CRM Service

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  • Social Collaboration

    Bring together people, info, apps, and processes to solve business-critical problems and drive results – with our secure social collaboration software.

    • Protect data and avoid collaboration silos with a secure, enterprise-wide social foundation
    • Monitor discussions and receive system notifications for quick follow-ups
    • Create and share content or videos to express ideas
    • Collaborate across lines of business to speed sales cycles, boost engagement, and more

    SAP Jam

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  • Mobile Sales Apps

    Equip your reps with the critical insights and information they need to be prepared for every sales conversation – anytime, anywhere – with our mobile sales apps.

    • Get a single, comprehensive view of your sales accounts
    • Respond to sales leads and opportunities instantly – wherever you are
    • Access, create, and modify sales data quickly and easily

    Learn more about our mobile sales apps

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  • Mobile Service Apps

    Give your field engineers and service reps quick access to the right resources and information at the point of service – with our mobile service apps.

    • Increase productivity with real-time mobile access to information and processes
    • Resolve issues early and consistently meet SLAs – for greater customer satisfaction
    • Capture high-quality data with real-time data collection at the customer site

    Learn more about our mobile service apps

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  • Customer Analytics

    Visualize and analyze customer value, plan more effective sales tactics – and identify the right target audience for your marketing, sales, and service initiatives.

    • Better understand customer profitability, lifetime value, sentiment, and satisfaction
    • Help your sales teams plan and execute more effective selling strategies
    • Leverage accurate audience discovery, targeting, and predictive analytics
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